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D E F G H I J K L M N O P Q R S T U V W X Y Z Search > Most Popular Articles Free
Sample Sales Letter: Example of How to Write a Persuasive Business Marketing
Letter Here is an example of a business-to-business
sales letter mailed to auto dealers by a firm that markets gift cards that
replace paper gift certificates. Anything in brackets [like this] did not
appear in the letter but simply appears to describe the mechanics of the
letter Author: Alan Sharpe Target audience: General managers of auto dealerships Mailer: Sharpe AutoCards [a fictional company for the purposes
of this sample letter] Purpose: Generate appointments for salespeople [MAILING ENVELOPE] [Is 5 x 9 inches in dimension and has a window, through which
appears a portion of a gift card, personalized with the prospect's name. The
envelope has a teaser headline: Inside:
A win-win-lose proposition for your auto dealership.] [LETTER] [Is 8 1/2 x 11 inches, copy on both sides] December 27, 2007 Brad Carling, General Manager Tri-City Chev-Olds 123 Any Street Anytown OH 12345-9163 [Right here, beneath the prospect's name, is affixed to the
letter a sample auto gift card, personalized with the prospect's name, and
this headline: As you can see, this
card has success written all over it.] Dear Mr. Carling: Go ahead, pull this amazing little card off the paper. It's made of plastic. It costs you $2 to buy. But it's worth
the price of a new car, sold off your lot. This card is worth the lifetime
value of a loyal customer. In sales, service, parts, accessories and
referrals. And goodwill. And free word-of-mouth advertising. Hold it in you hand for a minute, and think of your
competition. Consider your revenue goals for the next quarter. Do you need to
increase your new and used vehicle sales? Boost your parts & service
department revenue? Multiply your accessories department revenue? Retain customers after
their warranty runs out? This card will help. Big time. It's a vital part of Sharpe
AutoCards, a custom-branded loyalty and gift card program that generates
revenue for your dealership. But first, how it works. Take a look at the front of your card. As you can see, you
customize the card to match your dealership's brand image and visual
identity. Now turn it over. See that magnetic stripe across the back? It
stores information about the card's dollar value and each transaction. You hand cards like this to everyone whose business you want
to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous.
Current customers. Even former customers. They all use the card to buy
products and services at your auto dealership only. You manage the program using a simple card reader hooked to a
personal computer at your dealership running our software. For an average
auto dealership, the start-up cost of buying
the system and operating it for one year is less than $2 per car sold that
year. That's what the card does.
Here's what it does for you. Please read the brochure I've enclosed for the compelling
specifics. You use the Sharpe AutoCards card to: 1. Close more sales by beating competitors' discounts 2. Boost your service department revenue and repeat business 3. Multiply your accessories department revenue 4. Retain customers for years after the sale 5. Attract potential customers and increase traffic in your
showroom 6. Increase referral business 7. Increase revenue on the back end 8. Promote brand awareness of your dealership The Sharpe AutoCards system is up to five times less expensive
than competing offerings. Plus, you pay no transaction fees and you don't
have to buy any annual maintenance contracts. I call that a win-win-lose
proposition for you, your customers and your competitors. Use your card today to
receive free coffee and donuts for four. The gift card you are holding in your hand has been pre-loaded
with $10 worth of coffee and donuts. Get a first-hand demonstration of how
the card works by inviting me to your showroom for a complimentary
consultation about the Sharpe AutoCards system. Hand me your gift card, I'll
swipe it, process your transaction, and hand over your free coffee and
donuts. Like the gift cards you'll use one day, this one can only be redeemed
at the place of business on the card, which is to say, Tri-City Chev-Olds. When is a good time for us to get together for coffee and a
chat at your showroom? Call me at 123 456-7891 today and let's set up an
appointment. Yours sincerely, [signature in blue ink] Brad K Phillips, Director, Sales Sharpe AutoCards © 2005 Sharpe Copy Inc. You may reprint this article online
and in print provided the links remain live and the content remains unaltered
(including the "About the author" message). (ArticlesBase ID #849) |
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